To create a better world.
Every campaign is a chance to bring the natural world forward, gently. To show beauty as it actually is, not as it's been styled to perform.
Home · About
A model since sixteen.
A seeker since twenty-two.
I'm Gigi. Dutch and Indonesian by blood, planet-rooted by choice. Twenty-plus years in front of the camera have taught me one thing: the lens picks up what is real.
In her own words
The long version.
My modelling career started in the Netherlands at the age of sixteen. Global campaigns for Indola, regular Dutch television, lead model in music video productions. Beautiful work, fast life.
My love of fashion led me to start my own line at eighteen, Distinctive Holland, and then to manage one of the largest fashion houses in Amsterdam. By twenty-two I had the chance to break through globally in New York.
Despite the offer, I knew there had to be something more to all this. A deeper purpose. So I walked away from the runway, on purpose.
I spent the next seven years travelling the globe. Yoga, meditation, ceremony, immersion, listening. The quiet voice of the heart, finally audible. When I returned to set, I came back with a clearer face and a clearer mission.
Today I lend my presence to brands that are doing the right thing, on billboard, on television, on print, and in real life. I founded Aumi Tao, a community for heart-led wellness. The two halves of my life finally fit together.
Gigi
We are all here with a mission. We all have a message to bring, and our own way of showing it.- Gigi Indigo
The journey
From Amsterdam
From Amsterdam
to here.
The short version, with the dates.
Age 16
Holland, the beginning.
Discovered while still at school. Signed for Indola, walked Dutch runways, on television by the end of the first year. Lead model in music video productions. A working teen with a passport.
Age 18
Distinctive Holland.
Launched her own fashion line and took the lead at one of Amsterdam's largest fashion houses. Learned the business side of beauty, the cuts, the cloth, the way an image is built.
Age 22
New York, the offer.
A breakthrough opportunity in New York City. She paused on the threshold. The career was there. The meaning was not. She turned the offer down. Few people knew, at the time, why.
Years 22 to 29
Seven years, the world.
Travelled the globe in search of meaning. Yoga, breathwork, meditation, ceremony, plant medicine, indigenous teachers. Lived without an address. Came back with one, intentionally.
2020
Aumi Tao.
Founded a not-for-profit and a community for heart-led living. Therapies, retreats, conscious catering, a vendor network of people who do their work properly.
Today
Spokesperson, muse, founder.
Returned to set with intention. The lens still loves her, but now it's pointed at brands that deserve a face. Editorial, commercial, billboard, broadcast, live. On purpose.
Philosophy
Four guiding lines.
These aren't aspirations on a wall. They're what I check the work against before I say yes.
To live as one with nature.
I lend my face to brands that honour the planet, not the ones that simply borrow the language. There's a difference, and the camera knows.
Mind, body, soul.
Positive evolution through alignment, on set and off. The lens picks up what is real. So we keep it real, frame by frame.
The best version of myself.
Yoga, meditation, presence, sleep. The discipline behind the stillness you see in the frame. There's no shortcut and I've looked.
Practices
What I do, off camera.
Yoga was the beginning of my spiritual journey. Breath and body connecting to the soul by calming the mind.
Practicing yoga, I learned how to follow my heart. By being more present to the quiet voice of my heart and the subtle signs of my reality, I have learnt to listen to the guided steps from within onto the path of my life mission. With yoga I could recognise and heal the imbalance and toxicity in my body and come to a place of inner tranquillity.
Mindfulness and meditation, in my own experience, is a beautiful practice to calm our thoughts and bring awareness to the unconscious mind. The mindfulness brings attention to belief systems and patterns of habit. With the power of prayer and intention in the state of meditation I learnt to guide my mind to direct my body, release tension, and heal myself.
Now my highest intent is to live healthy as the best version of myself and always remember my soul purpose.
Beyond the lens
Aumi Tao,
Aumi Tao,
a community.
A not-for-profit community supporting positive evolution. Living from the heart, in harmony with nature.
Therapies and coaching, conscious catering, retreats, a vendor network, events. Founded out of an inspirational calling. Built so every individual can be the greatest version of themselves.
Working together
Let's build something
Let's build something
worth keeping.
Send the brief. If our values line up, we'll find a frame for them.